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Many real estate anchors like Wang Beile on the Kuaishou platform. Most of them transitioned from real estate agents but not all of them are as lucky as Wang Beile. After many sales department employees of real estate companies moved to live streaming platforms such as Kuaishou they invested huge amounts of marketing fees but never realized them. At present the traffic of live streaming of house selling is still controlled by most vertical KOLs. Real estate company employees who have become a monk even celebrities may not be able to fully grasp it. For example Wei Ya Liu Tao Li Xiang etc. also live-streamed selling houses.Although the celebrity V's house selling is a gimmick it does not necessarily mean good results. Wei Ya live-streamed selling houses during May Day last year but in the end she only sold more than coupons. However Kuwait Phone Number Data as many as people have been refunded which is incomparable to its sales performance in other categories. Internet giants compete in real estate Kuaishou is not the first company to engage in online house selling. Before this giants such as Alibaba JD.com ByteDance and Pinduoduo had already entered the game. As early asJD.com made a high-profile announcement to enter the real estate market and set the goal of becoming the champion of traffic and sales within five years. While cooperating with leading real estate companies such as Country Garden it also cooperated with Internet giants
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such as Tencent and Baidu to create online Online house selling traffic pool. Alibaba launched sets of special-priced houses in conjunction with Country Garden during in Since then it has been launching house purchase subsidies and other promotional methods at important sales nodes and has even launched Tmall Haofang in conjunction with Yiju. Pinduoduo a relatively conservative company chose to cooperate with real estate brokerage giant I Love My Home in March last year to establish an official flagship store. Among the major giants the most aggressive one is Bytedance. Init established Xingfuli which was born out of Toutiao's real estate channel. At the end of last year it was reported that Xingfuli would spin off from ByteDance and conduct
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