7 out of 10 companies already use artificial intelligence: Is your restaurant...

shimu1215

In recent years, artificial intelligence (AI) has ceased to be a futuristic concept and has become an essential tool in various sectors. According to a recent report presented at the 11th AECOC Congress on Commercial Administration , 7 out of 10 companies have already incorporated AI into their operations to optimize their processes . This phenomenon is not only transforming the technological industries, but also more traditional sectors, such as hospitality. Below, we will explore how AI is marking a before and after in this field.

1. Mass adoption of AI: an unprecedented change
MIOTI CEO Fabiola Pérez put it bluntly: “Artificial WhatsApp Number Database intelligence is being adopted the fastest in history .” According to her, 26% of companies have started using this technology in the last year. This data is not only relevant to the technology industry, but extends to all sectors, including restaurants, where competitiveness and innovation are key to standing out.

A look at Google Trends shows us how the popularity of AI-related terms such as “ChatGPT” has grown exponentially in Spain, currently at an all-time high. This chart reflects the growing interest in generative AI tools that are transforming both customer service and the internal operations of companies. (source: Google Trends)


2. Key areas of investment in digitalization
Digitalisation is not an optional path, but a necessity in an increasingly competitive market. According to Alejandro Sánchez, director of Electronic Commerce Services at AECOC, 73% of companies are investing in process automation, while 70% prioritise analysis tools and 51% allocate resources to cybersecurity.

For restaurants, this means an opportunity to optimize time to market and reduce inefficiencies. For example, a restaurant can use predictive analytics tools to anticipate demand for certain dishes based on variables such as weather, local trends, or even specific events.



3. Personalized and efficient customer service
Generative AI is revolutionizing customer service. According to experts like Roberto Ortiz and Gonzalo Arrojo, AI not only automates repetitive tasks, but personalizes each interaction , adapting to the customer’s tone and emotions. This opens the door to more human and satisfying experiences, even when there is no human employee behind the scenes.

In the hospitality industry, restaurants can deploy smart chatbots to manage reservations, answer common questions, or even suggest personalized menus based on customers’ dietary preferences.

4. Freedom from routine tasks: more time for creativity
One of the biggest advantages of AI is its ability to free up employees from mechanical tasks , allowing them to focus on more strategic and creative aspects. For restaurants, this could translate into more time to design new dishes, improve the dining experience, or implement innovative marketing strategies.