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That it is not enough to put money in, you need to master the Quality Score. Just the word “accounting” in Google Mexico locates more than 77 million pages that respond to that search, and the phrase “accounting firm” returns more than 10 million pages. An ad in Google Ads that seeks to appear with “accounting firm” may have 4 to 5 simultaneous competitors who pay Google for that word and who can easily outrank you if your campaign is not correctly configured. If you invest in advertising on.

Google in a sector as competitive as accounting firms that want to attract more clients, you better do it with great precision. Optimize the accounting firm's website Once your website code is audited and reviewed, you must validate that it complies with Google's algorithm and Digital Marketing Service is friendly to both prospects and search engines. A review of your site's SEO determines what needs to be fixed. Sometimes they are issues of content and structure, sometimes it can be more technical. The conversion must also be audited.



Nothing more frustrating than receiving traffic but no prospects. Conversion architecture authoring can help you increase your prospects significantly without increasing traffic. If you already have a site or if you are about to develop a new one, we recommend reading this other note on best practices for a website . The content of the blog should also be checked. It's not just enough to write. You have to write optimized for Google. A well-optimized blog attracts Google and attracts humans.