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The event model also has the advantage that you can create custom events very easily and see them integrated with those collected by GA4 by default. You simply have to follow that structure and send data from any device connected to the internet and integrate this new data flow into GA4. And I'm not just referring to mobile phones.


computers or tablets; also all smart objects Phone Number List   connected to the internet such as smartwatches, virtual assistants like Alexa, home automation controllers, smart stores or smart stores. GA4 and Universal: differences, challenges and advantages - GA4 Speaking of data: most important differences Specifying how GA4 and Universal differ,  differences on a practical level , in the use of the measurement tool.




Users It will be rare for the registered users of Universal to coincide with those of GA4. Probably, in the latter they will be less. This is because Universal only uses one way to identify users: cookies; while GA4 uses 3. Thus, try the following methods in an orderly manner to distinguish each user: User ID of the website or app Signals if the user is related to a Google login Browser cookies; like Universal Sessions .