What digital marketing strategy to generate inbound leads

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Over a previously defined period, the following calculation must therefore be carried out: CPL = Sum of marketing expenses / Number of leads generated The visitor/lead conversion rate This indicator corresponds to the ratio between the total number of visitors to your site and the number of converted leads. This percentage therefore tells you about the quality and effectiveness of the actions you have put in place to transform your visitors into leads. Here is his calculation: Lead conversion rate  clearnox customer case Calculate ROI per channel or per campaign You now know how to calculate the overall ROI of your marketing actions.

But the ideal is to quantify Phone Number Data your ROI by channel or by campaign : it is only by going into this level of detail that you will be able to determine which are your most profitable marketing actions. Calculate the ROI of your advertising In the context of paid advertisements, the ROI is called RoAS (Return on Ad Spend) because here, the money invested corresponds to that spent on advertisements.



To determine your RoAS over a given period, you must therefore base yourself on the calculation of the overall ROI but by limiting it to the costs and turnover linked specifically to advertising. For example, let's take a SaaS publisher who, over 3 months, spent €15,000 on a Google Ads campaign and this helped generate 5 new customers . For this publisher, the average subscription of a customer is 300€/month and the average lifespan of a customer is 3 years.