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Don’t exclusively present your pillar content as a package. Identify pages, visuals and other elements specific to cluster topics that might interest a backlink prospect. Typically, your pillar content is most likely to get lots of backlinks because it covers the topic in depth. Depending on your budget, you can also issue a formal press release and promote it to a content distribution service or newswire service to target specific audiences or geographies based on your business goals. What works best: evergreen or timely content pillar?
In a perfect world, your content marketing Cambodia WhatsApp Number Data strategy should include a diversity of timely content as well as evergreen content. When developing pillar and cluster content, what should be prioritized? Pillar pages focused on evergreen content can be particularly effective for both readers and search engines, provided you have enough high-quality cluster topics to support them. Always take into account the user's intention and the nature of the subject you are addressing. For example, let's say you're a news publisher and during your content audit you discover that you already have dozens of articles about a historical event.
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With this, you can easily create a great evergreen pillar page: it will provide high-level, trustworthy coverage of this historic event and its highlights, and it will point to your cluster topics that delve deeper into each subtopic. with its page on Hurricane Katrina . The body of the pillar contains an overview of the event, supported by internal links to cluster topics found elsewhere on the website. Whether it's specific facts, photo galleries, how-to videos, additional information or frequently asked questions, this pillar page strategy is perfect. Pillar Page Example - Encyclopedia Britannica Now let's imagine that you are a technology solutions provider. You may have noticed that customers frequently request product.
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