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Worry About Relationships, Not Stats You have to track stats to make sure those SMART goals are working, but remember this: Those metrics should be quality-focused, not quantity-focused. Vanity metrics may tell you how many followers you gained this month, but if those followers aren’t interacting with your content, buying what you’re promoting, downloading your freemium digital products, what’s the point? Focus on building relationships — the uptick in stats will very likely come. Also, don’t get too hung up on how your competitors are doing. Look at how they’re attracting new audience members and keeping them engaged,
but don’t compare your numbers to theirs. When it comes to improving your stats, you’re your only competition. Be Active! , but in case it’s not, we wanted to drive the point home. Stay active online. An inactive social feed may remain ignored even if you decide to start Frist Database posting again. Post fresh content every single day. And to ease the burden, use automation tools to schedule as much as possible ahead of time. Also, repurpose your content. For example, turn a blog post into a series of Tweets or take snippets of a YouTube video and post them to Facebook Stories. Wrapping Up There isn’t a one-size-fits-all solution to building an online presence.

Some methods may work immediately, some may take extra time, and some may not return any results at all. One thing is certain, though: Building an online presence that will continue to flourish means stringing together a series of intentional steps. If you can stay patient and take the next right step, it’d be a surprise to not see your online presence grow.Getting enough customers in the door is one of the most important and difficult challenges for small business owners. I know this firsthand, because both of my parents were small business owners, and at times they struggled to get enough customers in the door.
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