Traveling with social networks Which social networks are our 2.0 guides?

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Tourism and social networks: a winning duo It is now obvious that social networks influence our behavior, our decisions and our consumption. It is then the same for the tourism sector. As proof, “ #travel ” is the third most used hashtag on Instagram. And according to Voyages-sncf.com, even if 80% of respondents declare that the opinion of their friends or family remains their first source of travel ideas, 34% of them say they use social networks to look for travel ideas . This result rises to 51% among those under 35 .


Information which proves that the main precursors of this new trend are Millennials. In the tourism sector, social networks have quickly become a complementary source of information. Influencers, media, brands or even users, everyone Georgia Phone Number List contributes to the building on these networks. And today, social media news feeds have a real influence on the choice of vacation destinations.  It's no longer a secret, but social networks are prescribers of trends and desires. In the field of tourism, they play an important role in promoting alternative destinations, far removed from Los Angeles, Santorini and even New York.





But which social networks are used and why? Pinterest, to build your trip Pinterest is used in travel construction. On this social network, users create tables of their next destinations and insert visual content related to the theme. Adrien Boyer, France director of Pinterest, reveals that 68% of active users on the platform carry out searches based on the places they want to visit or are going to visit . Instagram, to make you dream and inspire Instagram is the social network that allows you to escape, discover new destinations, but also influence.