E-commerce: how to create a sales funnel?

sinthiya007

People visit your e-commerce site but don't buy products and you don't know why? It's time to create a sales funnel! This is the time to put all the knowledge you've acquired over time about your customers into practice!

A sales funnel is a visual representation of the journey from the first contact with your potential customer on your online channels until the sale is made , a process known as the purchase journey . This digital marketing tool is very important for any company, and knowing how to structure a sales funnel allows you to increase the results  of your marketing campaigns. As the name suggests, a sales funnel is wider at the top and narrower at the bottom . Each stage of the funnel "pushes" the most qualified customers to the next one and leaves aside those who are not suitable for your offer.

So, what are the steps of an online sales funnel?
Neil Patel, New York Times bestselling author, defines that, in the case of e-commerce, an online sales funnel is generally made up of 4 phases, which include:

Attraction
Activation
Decision
Loyalty
Let's learn more about each of them:


Attraction
In this first stage, an online user encounters your company’s material for the first time . Here they can go directly to your e-commerce site, see a promotion for your product, find a post on your social networks or be the target of a campaign you have created.

Here you will understand the importance of having a digital presence and investing in your online branding . Read more about the importance of social media for your business here .

The larger your online footprint (i.e. the more channels you are on page seo service present on, such as social media), the higher the likelihood that a potential customer will come across your brand . Even if they are not looking for a product, at this stage you can raise awareness about the satisfaction of the need you have identified.





Activation
After the first impression, your brand should focus on strengthening ties with the user , so that they acquire more knowledge about your business. You can even give your team permission to use their data to receive communications from your brand (for example, through email marketing ).

Digital strategies such as content marketing , blogs and social media allow you to deepen this relationship. They give your company a more human image, committed to meeting your customer’s needs.

To capture your visitors’ information, create useful content and materials (e.g. e-books, infographics or tutorials) that they can download after subscribing to your platform. Create your first interactive  landing page here .