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A brand can have its official social media pages to interact with the public. News, promotions, photos and other content may be published there. . Slogan. A short statement that is memorable and ties the brand to its values or product offering. . Packaging. If a brand produces goods, then packaging can be one of the key elements of its identification. It must correspond to the style and values of the brand. . Brand culture. It is the overall atmosphere and impressions that a brand creates among its target audience. It can be defined through the tone of communication, design, products and overall brand image. A good example that combines all these elements is the Nike brand book.
The document is the main tool for creating a strong brand. It includes their photo editing servies logo, photos, slogans, and even how they communicate with customers. The brand book helps Nike highlight their active sports identity, which is key to their success. Why does a business need a brand book? Single view . A brand book helps create a unified and consistent representation of the company's brand. It defines the rules for using the logo, colors, fonts and other elements so that all materials and communications look consistent. Recognition . A brand book helps create a unique and recognizable brand image. Through the proper use of brand elements, a company can stand out from its competitors and leave a strong impression on customers. Professionalism.
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A brand book helps maintain a professional image of the company. The standards defined in the document help employees create quality materials and represent the company's brand with a high degree of professionalism. Customer retention. A brand book helps create strong connections with customers. When a brand appears consistent and beautiful across all communications and materials, customers begin to recognize and trust the brand. This helps retain customers and create loyalty. Team unification. The brand book unifies the team and ensures unity in the work of all employees.
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