not too late to make the financial case for

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Analytics and Insights: SEO tools provide valuable data on visitor behavior, popular content, and more. This data can be used to make informed decisions about your marketing strategy, academic programs, and even campus facilities. Improved ROI: SEO allows you to reach the right audience at a lower cost by focusing on target keywords most relevant to your institution and its programs.


This offers a better return on investment (ROI) than other marketing Bolivia Phone Number List channels. Despite all the benefits, SEO in higher education lags. As we found in our Higher Education SEO Research Study conducted with UPCEA, % of universities don’t have a strategic SEO plan.This means over half of participating universities miss out on opportunities to grow their awareness, analytics, and applications.





To truly win in the higher ed landscape, SEO must be a priority. Luckily, it’sSEO investment and start climbing the search engine results. But, if you keep pushing off investing in SEO, you just might pay later — in losses. How to Convince Your Boss to Invest in SEO While the merits of SEO are evident to those immersed in the digital realm, making them resonate with leadership is a different ballgame. Approaching the conversation with a combination of data, foresight, and understanding can be the key to unlocking the coveted resource you need: SEO buy-in from your boss. Follow this blueprint to advocate for SEO services in your marketing budget. Build a Strong Case Decision-makers want facts before dishing out dollars. Start by laying solid groundwork. What is SEO? What skill sets are needed? What are the benefits?