A method in which an intermediate distributor

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You can set up strategies such as price reduction, penetration price, dignity/prestige price, fishing price, and price promotion. [Price reduction]: When a new product is released, the price is initially set high to maximize profits, and then the price is gradually lowered.  [Penetration price]: Contrary to the above, it is a strategic method to maximize sales or maintain market share by initially setting the price low. The disadvantage is that margins are low and it is difficult to raise the price later. [Quality/Reputation Price]: A strategy to imprint the quality or exclusivity of the brand in the image of customers who purchase this product by setting the price high. [Fishing Price]: A strategy of setting the initial price low to encourage customer purchases and setting a high price for parts and consumables additionally needed for the product (e.g. capsule coffee) [Price promotion.


A strategy often used by companies when launching a new product or attracting customers from competitors Cambodia Phone Number Data by providing free gifts, coupons, buy-one-get-one events, etc., or as a way to dispose of inventory. Distribution Channel/Place : This refers to whether customers can easily access the product online or offline, and in principle, whether the product can be provided at the time and place the customer wants. It refers to overall distribution channel management that goes beyond the simple arrangement of the space (such as a store) that a company uses to promote sales of specific products and establishes contact with customers. All distribution channels and locations, such as online and offline hypermarkets, general stores, and agencies, as well as direct or indirect sales methods, are also included. [Direct distribution method]: Refers to a method of selling products to customers online and offline. [Indirect distribution method]:  intervenes to process and provide the product in the desired form at the desired location and time.




Mixed distribution method (direct + indirect)]: Selling by mixing the above two methods. We sell directly to basic corporate customers, and indirectly sell to consumers who have a much larger number of customers than corporate customers and are dispersed through an intermediate distribution network. Promotion : Information about whether the product is being promoted well to customers. Promotion is a form of activity where a company provides information to encourage people to purchase a product. This is done through a variety of methods as a means for companies to deliver messages about their products to consumers about the performance or value of these services. Methods used include advertising, promotion, PR, sales promotion, and personal selling. [Advertising]: Using mass media to indirectly convey information about products or services to customers. (Advertising through TV, newspapers, magazines, radio, etc.