If you are looking for help to find out which hair

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I-Want-to-Know Moments: L'Oréal Paris During an I-Want-to-Know moment, the user specifically searches for information with added value about a product or topic. These can be specific facts, but also inspiration. Companies can use this fact specifically to positively influence brand perception. The L'Oréal Paris Germany website shows very well how this can work: Screenshot of the L'Oréal Paris website serving an I-Want-to-Know moment L'Oréal combines helpful content with a targeted marketing measure.  color might be right for you.


Google will show you this search result high in the ranking . And not without reason: the test takes Special Data into account various points that are important when choosing the right hair color. The content is undoubtedly well prepared . But what is much more important for us is that with this content, L'Oréal cleverly manages to use helpful added value in the sense of a marketing measure and to create a win-win situation . Because the customer receives an individualized answer to his question. L'Oréal, on the other hand, can market its own hair dye products directly by showing the user suitable shades that are suitable.




Recommended because: L'Oréal anticipates the user at the moment of a search query that suggests that a purchase is imminent. With helpful customer service in the form of the test, the user receives an individual selection and can purchase it directly - digitally or on site in a drugstore. I-Want-to-Go Moments: Saturn & Mango During an I-Want-to-Go moment, a user specifically searches for products or services in the area. This includes, for example, precise information about opening times, for example if you want to visit a café on a public holiday and are wondering whether it is even open.