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Since the end of 2016, a double increase in users over 2 years old can be observed, compared to users under that age, which, without a doubt, somewhat changed the dynamics of companies and online influencers that worked with another demographic spectrum. Despite this, the number of times the application is opened daily is still notable: a common user opens the application, on average, 18 times a day, staying connected for 2 to 30 minutes in each session. 60% of those users spend that time creating new snaps and taking advantage of the platform's chat function.
That is, despite the reduction in growth, users remained loyal and good Bahamas WhatsApp Number engagement can still be guaranteed for the network, which maintains a surprising average creation of 400 million snaps every day. Is Snapchat dead? And it's whose fault? Despite the evident reduction in the growth of active users on the application, it is very clear that it is not dead yet . But whose fault is it for this decline? The blows came from all sides: Mark Zuckerberg (CEO of Facebook) had been trying to buy the application since 2012 and, since the first "no" received from those responsible for Snapchat, he invested in 4 or attempts to copy its main attributes. The Poke app (closed in 2014), Instagram Direct and Slingshot, on Facebook, were the main steps in this attempt that culminated in the emergence of the Instagram Stories mode .

Already in September 201, Snow, the South Korean version of Snapchat, began to take a share of the application market, totaling more than 70 million downloads in this region alone; And, as if that were enough, Snow has permission to operate in China, precisely where Snapchat is banned by the government. Now, with the launch of Messenger Day on Facebook, one more clone hits the market, making the fight for Snapchat even more difficult. Another point raised is the fact that companies ended up preferring the Instagram Stories alternative to make their ads, mainly due to the possibility of being found organically and the difficulty of adapting to the environment of the Snapchat application.
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