I see that contribute to landing page bloat are

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This does not have to produce a working And—it’s simply a vanity link to strengthen your copy and show searchers that you’re sending them to view relevant content.With standard ads, only 35 characters were permitted in the Display And. This was problematic for advertisers with lengthy Ands, who didn’t have sufficient space to add new keywords. These new, And paths even the playing field.With ETAs, Google will automatically extract the domain from your Final And and plug it into your Display And.

Then, regardless of your domain’s length, you can use the two, 15-character paths to Greece WhatsApp Number Data enhance your And.dki exampleTo populate each of these fields, I recommend turning to your ad group’s keyword list. Identify your most popular keywords and plug them into the path fields. If you really want to get fancy, you could also try using Dynamic Keyword Insertion for one of these paths, to ensure they’re truly catered toward your searchers’ needs.







Need more ideas on how to craft your ETAsBut when it comes to effective landing page copywriting, concision is key, because your prospects are busy (see the 4 C’s copywriting formula).Being concise means making your point quickly, without extra words that don’t add anything. Here are some examples that show how being concise can lead to better, clearer messaging. concise landing page copyThe most common problems :Too many adverbs (obviously, actually, quickly, easily)Use of the passive voice .