participating in the event and shared his experience on social media

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To start this relationship off on the right foot, please reach out to get to know and understand your goals right away. Go straight away Companies often rely on agencies that collaborate to communicate with influencers. However, 79% of social influencers want companies to reach them directly. It's tempting to have an agency out there, but influencers are very sensitive when contacting businesses directly. Know the influence of people A brand influence relationship should be mutually beneficial. Before you go out, please find everything you can about your exposure. With this exercise you will be able to improve your grip and brand and both will win.


An important part of the engagement process is proving to the Influencer that your features Chinese Singapore Phone Number List are relevant to viewers. Monitoring If you don't have an influencer marketing platform, use Excel spreadsheets to record influencer information and records. By using a consistent method of effective relationship management, you can understand progress and measure relationship health. Provide rewards The 1st biggest myth about influencer marketing is that all brand influencers want to raise money. However, when there is an incentive to influence, several factors outweigh monetary compensation. Augure's research participants cite them as the most common motivation.






Increase reach / increasing viewershipCreate quality content for viewers Formenefit (discount, free sample) 24% Earn money 22% Live new experience (travel, ) Traditional incentives are cash payments and branded products, but companies can shape influencer relationships through unique experiences and benefits. For example, the official timekeeper of the Tour de France, Tissot, sponsored an influencer . Roxy Quicksilver has sent free clothing and discount codes to her influencers. Measure results When promoting content with an influencer marketing program (for example, how much cheaper is the cost per engagement compared to other marketing channels) If you are trying to expand your brand with an influencer marketing program Investigate the number of impressions that influence can generate.