What companies can do is exert

Josnashak022

You may think your company is charming innovative cool young and smart but test your suspicions with a questionnaire or focus group The last step Once the four brand elements are formulated you can use them comprehensively to standardize marketing strategy and execution For example when planning an advertising campaign brand vision allows the ads to take into account longterm strategies and focus on goals corporate mission ensures that ads reflect the core business of the company In addition your advertising campaign should also reflect your brand personality and make


people feel the corresponding emotions the tone of your advertising BM Leads should also match your set personality traits You can use these brand elements to tell people through marketing activities what services the company provides what is unique about it and who it serves This can help you solidify your brands position in the industry and in the minds of customers Train the marketing team including agents to ensure that everyone knows these four brand elements and can use them comprehensively to ensure the consistency of marketing in each channel Remember always seek truth from





facts and implement your brand identity with actions instead of talking on paper or talking in empty words After all no customer will pay for a brand that they dont trust Finally Whenever it comes to brand you must remember Brand is the users thinking and the brand is formed in the users mind  influence and try to make the result match the result they want Returning to brand recognition we must pay attention to the differences and differences between brand image and brand identity There is a distinction between recognition and image Identification focuses on clarifying its own value connotation and image focuses on the impact on the target of communication consumers Identification is who.