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Performance of the two ads. Great for estimating statistical significance if you don’t have enough time for a full A/B test. Cost: FREE 16. WordStream Facebook Ads Performance Grader Are you making the most of all that Facebook ads have to offer? Our free Facebook Ads Performance Grader runs an instant audit of your account to identify where you’re wasting spend and where can improve with your targeting, campaign types, and other account fundamentals. Try it out! Cost: FREE 17. Keyword Competitor Nothing like a little armchair industrial espionage to get your campaigns off on the right foot, eh? Keyword Competitor lets you check out what keywords your competitors are using, as well as how well they’re performing.
Sly! UPDATE: Sorry, this one appears to have gone offline! Cost: 30-day free trial; plans starting at $29/month 18. iSpionage IT Numbers While we’re on the topic of espionage, give iSpionage a try (see what I did there?). This handy tool also lets you get the lowdown on what other businesses in your space are up to, allowing you to make informed decisions about your own campaigns. Online marketing tools iSpionage Cost: Plans starting at $59/month 19. SEMrush You can never have too much competitive analysis, and the SEMrush suite of tools is definitely one of the best out there. Search for detailed keyword data by domain or keyword, and see what everyone else is up to.

Cost: Plans starting at $69.95/month 20. SpyFu SpyFu is another competitive analysis tool, but it offers some really cool features other tools lack, such as the ability to download CSV files of competitor keywords and reporting export functionality. It also has a really nice interface with plenty of important information easily available at a glance. Online marketing tools Spyfu 21. KeywordSpy Another keyword research tool that can help you gain a valuable edge over the competition. KeywordSpy offers the data you’d expect from such a tool, as well as ad copy and keyword combination information.
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