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The contents should also find space and be shared on social networks and also in this case it is a habit, unfortunately, that is not widespread. For social networks to be able to attract qualified traffic, they must be closely linked to the company website, the content plan, email marketing and the publication calendar. Only with the integration of all these techniques will you be able to see an increase in numbers: from profile followers to likes, from shares to comments, all signals that precede conversion into leads by users.
How to use them to attract traffic to the site In addition to the data we talked about in the previous wedding photo editing service paragraph, the number of visitors arriving at the site from social networks should always be kept under control with a monthly analysis. In fact, social networks are a primary source of qualified traffic, on average they should bring between and of visits to the site. If your quota is lower than these percentages, there is certainly room for improvement to optimize pages and improve lead generation.
Look at the sources of traffic to the site each month and work to ensure that company social profiles become a direct channel of qualified visitors to the site by regularly publishing interesting content and engaging the public by asking questions, stimulating conversation and encouraging sharing of posts with their respective contacts. With a few simple steps you can see both the number of site visitors and conversions into leads grow.
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